Hotspot Digital is a strategic communications firm for a digital world.
Hotspot believes that new technologies make the communications environment more competitive than ever before and that to effectively engage in this environment requires a knowledge and understanding of the powerful tools that these new technologies make available.
More importantly, Hotspot believes in the importance of strategy, such as clarity of message and targeting to effectively deploy those tools in the pursuit of campaign goals. If done effectively, this will increase the likelihood of developing online brands and grow communities around them. Hotspot believes there are four key elements to any online strategy:
- Interesting and dynamic content including text, audio and video that is organized in an easy to understand fashion;
- Easy to use tools for both the content provider and the user;
- A dynamic and engaging conversation through email, text and social networks; and
- Effective online advertising
David Nassar, CEO
Hotspot is led by CEO and Founder David Nassar. Nassar has more than 15 years of experience in project and campaign management and has used best practices to promote causes and issues in the United States and internationally. In the last seven years, David has applied his knowledge of strategic communications to the digital world. As the CEO of Hotspot Digital he has worked with mission-driven organizations to develop clear messages, target appropriate audiences and generate results from effective communication. Prior to starting Hotspot Digital, David served as a VP at Blue State Digital, where he led the strategic engagement with The Carter Center among others. He arrived at Blue State Digital by way of almost 15 years in different roles on issue and political campaigns. He led nationally recognized efforts on corporate accountability at the Center for Community and Corporate Ethics and made headlines for health care in the 2003/2004 New Hampshire Democratic Primary. David's international experience is also extensive including dozens of projects in the Middle East and Africa to support transparency and accountability in emerging democracies through greater civic engagement.
Richard Robbins, Upper West Strategies
Throughout his career Richard has developed innovative solutions to marketing, public affairs and high-level strategic challenges. He worked for nearly 10 years at AT&T, where he played an instrumental role in developing the company’s social media strategy and served as AT&T’s Public Affairs’ link to the tech startup community. He has long been an early adopter of using digital media and text messaging to drive public engagement and social change. For the 2008 election, he initiated and led AT&T’s groundbreaking partnership with the non-profit group Rock the Vote, helping attract 250,000 young Americans to engage via text messaging. Richard has also been a long time member of New York’s “Silicon Alley” tech community.
Jeff Levine, Gotham Research Group
Mr. Levine is the President of Gotham Research Group, a full-service research and consulting firm advising corporations, non-profit organizations, government agencies, and electoral campaigns on issues of communication, reputation, and strategy. Gotham specializes in customized research that informs the development and execution of branding and positioning initiatives, advertising campaigns, new product launches, packaging design and development, crisis communications, and policy issue campaigns.
Richard’s political and public affairs career spans more than two decades. He has extensive experience in local and national field campaigns, online and social media communications, media relations. He has served as a partner in J.C. Watts Partners and as a Vice President of DDC/OnPoint Advocacy and Davies Public Affairs. His clients have included the American Medical Association, Business Roundtable, Mayo Clinic and the U.S. Chamber of Commerce.
Anne Dickerson, 15 Minute Productions
Since 2001 Anne Dickerson has helped hundreds of authors, experts and public officials sharpen their communication skills. She helps clients for prepare for network broadcasts, cable shows, and radio and podcasts as well as develop skills for better presentations and speeches. Most recently, she has prepared a Pulitzer Prize-winning author for The Colbert Report, a first-time author for The John Stewart Show, and a veteran journalist for his book launch on NPR. She has also worked with U.S. Senatorial candidates, senior U.N. officials, and non-profit leaders.
Anne is a television producer and writer with over 15 years of experience of putting together video stories. She has helped clients create videos for brand identity, for internal communications and events. Most recently, she has worked on a documentary-style series for Microsoft’s Public Sector Services. Formerly, Anne was a producer and writer for National Geographic Television, and a freelance news producer.
What We Believe
Hotspot believes that new technologies make the communications environment for campaigns more competitive than ever before and that to effectively engage in this environment requires a knowledge and understanding of the powerful tools that these new technologies make available.
More importantly, Hotspot believes in the importance of strategy to effectively deploy those tools in the pursuit of campaign goals, such as clarity of message and effective targeting.